India is going through a revolution in the Retail industry. A product of this is the growth of international standard Departmental Stores. Many such chains have opened series of stores in India in all these years. (e.g. Central (Pantaloon), Shoppers Stop, Westside, etc.).
Footwear remains to be an important product category in such large format departmental stores. M&B Footwear Pvt. Ltd. through its relationship with these chains, has forayed into the concept of Shop-in-shops inside Departmental Stores.
The strategy works for both business partners, as for the Departmental Stores, they get an expert operator to run the footwear section, and as for M&B Footwear, it gives an opportunity to communicate the brand values through direct interaction with the consumers, apart from getting the advantage of high footfalls already being achieved by the Departmental Stores because of their own popularity.
To be a part of this success drive the mandatory requirements for shop-in-shop in a large format departmental store:
— Minimum area 225 sq ft
— Corner position
— Running wall space 30ft
Shop-in-Shops Currently Operational:
Central - Bangalore, Hyderabad, Pune, Vadodara, Gurgaon, Indore, Mumbai, Vashi, Thane, Baroda, Ahmedabad, Raipur, Jaipur
Pantaloon - Mumbai, Vadodara, Ahmedabad, Kolkata, Delhi, Siliguri, Nagpur, Bhubaneshwar, Guwahati, Kanpur, Zirakpur, Hyderabad, Pune
Shoppers Stop – Pan India
West Side – Pan India
Regional Retailer - Style Plus Thiruanantpuram
Nearly, 110 such Shop-in Shops are currently operational across above listed chain stores.