Shop-in-Shops

India is going through a revolution in the Retail industry. A product of this, is the growth of international standard Departmental Stores. Many such chains are opening shop in the coming years (e.g. Central (Pantaloon), Reliance, Lifestyle, Shoppers Stop, Westside, Pyramids etc.).

Footwear remains to be an important product category in such large format departmental stores. M&B Footwear Pvt. Ltd. through its relationship with these chains, has forayed into the concept of Shop-in-shops inside Departmental Stores.

The strategy works for both business partners, as for the Departmental Stores, they get an expert operator to run the footwear section, and as for M&B Footwear, it gives an opportunity to communicate the brand values through direct interaction with the consumers, apart from getting the advantage of high footfalls already being achieved by the Departmental Stores because of their own popularity.

The Requirements:

To be a part of this success drive the mandatory requirements for shop-in-shop in a large format departmental store:
— Minimum area 225 sq ft

— Corner postion

— Running wall space 30ft

Shop-in-Shops Currently Operational:

Central - Bangalore, Hyderabad, Pune, Vadodara, Gurgaon, Indore, Hajiali-Mumbai, Goregaon-Mumbai and Vashi
Pantaloon - Mumbai, Vadodara, Ahemdabad, Kolkata, Delhi, Siliguri, Nagpur, Bhubaneshwar, Guwahati, Kanpur, Zirakpur
Regional Retailers - Paul Garments-Delhi & Ghaziabad, Style Plus Thiruanantpuram, Hues Khanna and Hoshiarpur, Total Mall (FES, Bangalore)