iD Launches Roller Shoes

ID Footwear having distinctively positioned itself a “Cult” brand in the Pan-India landscape is now leveraging its well amassed equity and brand imagery by going in for a well conceived category extension.
After having posted an impressive category extension exercise by launching kids’ shoes in the last winter, Footwear major M&B Footwear promoted ID Footwear, has gone a step ahead by introducing ‘roller’ shoes for the budding kids.

The range is available across 32 Walk-in M&B stores and its shop-in-shop formats in departmental stores including Pantaloons and Central.

The range has been launched in three colours — red, blue and black with silver combination.

The kids footwear segment in India, though large hasn’t hitherto actively been offering a turf wherein premiumness, styling and comfort, all put together constitute as part of core offering for the “tender” feet. With Kid, all this could change as M&B Footwear Pvt. Ltd, the Manufacturing & Marketing set-up behind ID recognizes the need and aspiration of kids in today’s cyber age. M&B Footwear Pvt.Ltd incidentally is also the force promoting famed International & National footwear brands such as Lee Cooper, Geox, Merrell, Provogue & Firangi in India.

“M&B true to its legacy has gone in for a conscious category extension for ID. ID kids collection is bound to appeal young kids as the product line-up is a sheer convergence of catchy designs, varied colored combinations and assured comfort for the ultra young customers now coming into our fold” asserts Mr.Inder Dev Singh Musafir, Director, M&B Footwear Pvt.Ltd.

The Kid range constitutes both Sandals & Shoes; in all twelve styles have been launched with cumulative 25 combination as most of the styles come in two attractive colors. Made to fit kids aged between 5 to 10 years, the Kid range is priced between Rs.645/- to Rs.745/-.

Some of the distinctive USP’s and product features in Kid include rubber side panel on both sides, lining with foam lamination for extra comfort, rubber sole for good grip and upper made of new innovative materials, both with and without mesh.

The Kid collection from ID is currently available at 23 Walk in M&B stores, the International retail footwear retail chain from M&B spread across the country & select Shop in Shop formats of Walk in M&B in large stores such as Central & Pantaloons.

To add excitement, the Kid shoes come to its young patrons along with a branded Pogo camera on every purchase as M&B has unleashed this Mega introductory offer to promote its foray into the kids segment.

So Hi Kids, the KID awaits you at the walk in M & B store near you. !!