iD Footwear

Genesis of iD:

The genesis of i-D goes back to 1989, the college days of Mr.I.D.S.Musafir, When he had to submit a project report at the end of his Footwear Design & Technology course from Southfields college, U.K. For this project, he required a Brand name & after much deliberation he picked up the initials of his name i.e. ID as the brand name of shoes for his project report.

Since then it was always there at the back of his mind to launch a signature line of shoes under the brand name of i-D in the Indian footwear market.

The range of ID shoes were launched in India in November 2002.iD Smart Casuals, the most striking range of footwear to hit the market in the recent time.

ID Footwear having distinctively positioned itself a “Cult” brand in the Pan-India landscape is now leveraging its well amassed equity and brand imagery by going in for a well conceived category extension.
After having posted an impressive category extension exercise by launching kids’ shoes in the last winter, Footwear major M&B Footwear promoted ID Footwear, has gone a step ahead by introducing ‘roller’ shoes for the budding kids.