Genesis of iD:
The genesis of i-D goes back to 1989, the college days of Mr.I.D.S.Musafir, when he had to submit a project report at the end of his Footwear Design & Technology course from Southfields College, U.K. For this project, he required a Brand name & after much deliberation he picked up the initials of his name i.e. ID as the brand name of shoes for his project report.
Since then it was always there at the back of his mind to launch a signature line of shoes under the brand name of i-D in the Indian footwear market.
The range of ID shoes were launched in India in November 2002, and later re-christened as iD Smart Casuals in April'2004, the then most striking range of footwear to hit the market in the recent times. This hasn't changed as ID continues to entice its young, ever burgeoning clientele with its stellar, over the edge range of funky casuals. So much so that ID is considered as a rage amongst its users and aspirants alike!!
ID Footwear's road to fame has been established on the strength of the "be the cult" imagery it has consciously and very consistently promoted over the last few years… Known to be hugely distinctive, be it look, feel, styling, choice of material or appeal, ID has distinctively positioned itself a "Cult" brand in the Pan-India landscape is now leveraging its well amassed equity and brand imagery by going in for a well conceived category extensions.
Watch out for the "The Cult Club" coming in soon from ID….no better way to express yourself ...
For trade enquiries call Yogesh Khulbey or E-mail at idshoes(at)mbfootwear.com