M&B Factory Direct

This format of retailing is based on a no frills concept, wherein consumers derives maximum advantage through value discounts on premium footwear brands. The concept is targeted towards the consumer, who is at the threshold of being introduced to branded products, however, does not want to pay the full price. The layout of the Stores is very customer friendly, and based on self service module.

70 of these Factory Direct Stores are already operational, and the plan is to take the number upto 95 by the year 2010.